With surrounding buildings of significantly varied style, height, and form, a proposal responsive to these juxtapositions was critical.  The design was developed using an accurate site context model, where a combination of key way finding elements responding to street pattern and a conceptual mass were developed through parametric massing tied to key heights.  This elemental approach, linked directly to the true contextual model, alongside street scene analysis and visualisations could be clearly explained through the planning stage to demonstrate the quality of the design.

  
Due to the development conditions attached to the plot the delivery was split over a number of contracts, each with differing clients, stakeholders and contractors.  By breaking down the digital model into individual elements each project could be independently controlled whilst still being integrated into the overall plan of works.